The One Club for Creativity hosts an annual portfolio review called Portfolio Night in which creatives from around the world compete for a chance to travel to New York City and work on a real-world brand brief. I was honored to win the “All-Star” title in my local competition and spent a week in New York collaborating with people from around the globe on a brief for Spotify.
At the end of an intense but amazing week, my team and our pitch were picked as the Portfolio Night All-Star winners by Spotify’s creative team. Our pitch to push Spotify’s podcast awareness was called “Recommended By You”- a word of mouth campaign aimed at giving listeners the power to influence their friends.
Based on the truth that podcast awareness is brought about mainly through word-of-mouth recommendations, “Recommended By You” puts the advertising power of a massive corporation into the hands of the listeners. Personalized billboards, mobile ads, and commercials from one friend to another are the heart of this campaign. Here you can browse through our pitch deck and see examples of execution below.
